Noria Health — Physician-formulated rehydration for adults 65+

The problem

Dehydration is among the most common — and most preventable — reasons older adults end up in hospital.

24^%

of community-dwelling older adults show signs of dehydration.

34^%

prevalence in long-term care, where intake decline often goes unnoticed.

Left unchecked, dehydration can bring on weakness, fainting episodes, and falls — and the hospital stays that often follow.

Sources: Parkinson et al. (2023); Hooper et al. (2019); Sfera et al. (2016); AHRQ Prevention Quality Indicators & Nationwide Inpatient Sample (2004, 2008). National volume and cost figures derive from 2004–2008 federal datasets, the most recent published.

The figures above describe a population-level health problem. They are not claims about this product. Product statements appear separately in the sections that follow.

Noria Health ReHydrate+ pouch and single-serve sachet, Fresh Lemon

Preliminary packaging · single-serve sachet packs

The product

One formulation, made for the realities of aging.

A hypotonic oral rehydration solution in single-serve stick packs, made for the acute episodes that put older adults at risk — illness, fever, vomiting, diarrhea, and reduced intake.

Every ingredient earns its place — formulated for the sensitivities of older adults, and gentle enough for any adult 18 and over.

Formulated to support efficient fluid and electrolyte absorption.

Formulated for: Adults 65+
Format: Single-serve stick pack
Osmolality: Hypotonic
Suitable for: Any adult 18+

Fresh Lemon Further flavours in development

How it works

Effective rehydration — without the sodium overload.

Most rehydration drinks force water across a single, sugar-powered doorway. Noria opens more than one at once.

Popular electrolyte drinks lean on large amounts of sodium — and sugar — to push water through one absorption pathway. For an athlete, that load is fine. For older adults, many of whom are managing blood pressure, heart, or kidney conditions, it's a concern.

Noria takes a different route. It opens more than one absorption doorway at once — the sugar-powered pathway plus a separate amino-acid pathway — so it's designed to move water effectively at a sodium level tuned for older adults, instead of overloading them to compensate for a single route.

Sodium carries glucose and amino acids across the gut wall through two pathways at once — and water follows the salt into the bloodstream. More open doorways means more water absorbed from less sodium.

The formula

Built around aging physiology, polypharmacy, and gut health.

Electrolytes

Dosed to let older kidneys clear properly and to avoid overload.

MultiPath Amino Acid Complex

Whereas others rely on sugar, Noria also uses amino acids to bring water through the gut lining with less sugar.

GutRestore Complex

Prebiotic fiber and L-Glutamine support gut-lining repair and normal bowel movements.

GlutaTriad Complex

Supports the body's own defenses during illness with glutathione precursors it can actually use.

The difference

How ReHydrate⁺ compares.

How a formulation built for older adults differs from drinks built for athletes — or for children.

	ReHydrate⁺	Sports & electrolyte drinks	Sugar-based ORS
Designed for	Adults 65+	Athletes	General / pediatric
Osmolality	✓Hypotonic	Often concentrated	Varies
Absorption pathways	✓Multiple, in parallel	Single, sugar-powered	Single, sugar-powered
Sodium approach	✓Tuned for older adults	Heavy load	Heavy load
Gut recovery support	✓Built in	—	—
Institutional format	✓Single-serve, shelf-stable	Varies	Varies

Category-level comparison of typical formulations; not a comparison against any specific brand or product.

Why Noria

Built by an emergency and long-term care physician, around the realities of older bodies.

Emergency medicine Long-term care Physician-founded

✓

Multi-pathway absorption

Most rehydration drinks rely on a single, sugar-powered route across the gut. Noria opens several at once — so it keeps working even when illness stalls the usual one.

✓

Hypotonic by design

Kept deliberately more dilute than blood, so fluid is drawn into the body — easy on an unwell stomach during illness.

✓

Sodium tuned for older adults

Effective rehydration without the heavy sodium load of athlete-focused drinks.

✓

Gut recovery support

Gentler ingredient forms throughout, supporting the gut's own repair after illness or antibiotics rather than masking symptoms.

✓

Safe with polypharmacy

Dosed for the medications, kidney function, and intake patterns common after 65 — which also makes it gentle for any adult 18 and over.

✓

Institutional-ready

Single-serve, shelf-stable, no refrigeration, and simple for a caregiver to prepare.

Our team

The clinical and functional expertise behind Noria.

Dr. R. Book

MD CCFP, MSc Aging & Health

Founder & CEO

Dr. Book has 6 years of clinical experience as a physician, working in the Emergency department, family practice, and retirement homes. He completed his residency at the University of Toronto in Family and Community Medicine and holds an MSc in Aging and Health from Queen's University.

Jesse Kosher

Head of Operations

Jesse is an accomplished operations executive with 10+ years driving P&L performance and scaling North American supply-chain infrastructure. He has a proven track record managing $100M+ in sourcing portfolios, directing end-to-end manufacturing and logistics, and expanding high-growth food and beverage brands.

Melissa Dolins

Head of Growth

Melissa spent four years at Deloitte Consulting in growth strategy before earning her MBA at the University of Chicago Booth, with concentrations in Entrepreneurship and Finance. While there she worked in early-stage VC in food and wellness, and serves on the Associate Board of Naturally Chicago.

Daniel Khazzam

Advisor & Investor

Daniel is a partner and co-founder of Edgehill Management, which invests in and sits on the boards of companies like ILS Gummies, a leading nutraceuticals manufacturer. He was President of a SaaS startup for small businesses and worked in investment banking at Bank of America Merrill Lynch. He received his MBA with Distinction from Harvard Business School.

Use cases

When to reach for Noria.

Vomiting & diarrhea

Replacing fluid and electrolytes lost to a stomach bug or infection.

Fever & sweating

Restoring what the body loses when it runs hot.

Nausea & reduced intake

Supporting hydration when appetite and thirst drop off.

Recovery after illness

Rebuilding hydration and gut health as someone gets back on their feet.

After antibiotics

Helping the gut settle back into a normal rhythm.

Low thirst & frailty

A simple, palatable way to keep low-thirst or frail patients hydrated.

For partners

Built for the channels that care for older adults every day.

Noria is designed for institutional and clinical settings. We work with operators, pharmacies, and care teams on wholesale supply and clinical referral — not direct-to-consumer.

Hospice & palliative care

Long-term care

Senior living operators

Independent pharmacy

Clinical referral

Practitioner dispensing

Care operators

Bring Noria to your residents.

Wholesale supply for hospice, long-term care, and senior living — with clinical documentation for your team.

Request wholesale information

Pharmacies & clinicians

Stock or refer with confidence.

Product, clinical, and dispensing details for independent pharmacy and practitioner channels.

Talk to us

Acute rehydration, made specifically for older adults.